Having your data infrastructure in the cloud has become a real option for a lot of companies, especially since the big cloud providers have a lot of managed services available for a modern data architecture aside from just a database management system.
In this article I will look into what the three big cloud providers offer in tools to support a modern data architecture.
Modern Data Infrastructure Setup
A generic data infrastructure looks like the picture shown below. It contains one data entry point, where all data is collected as the general API for all producers of data. This data is pushed in single events, whenever possible and defined using a schema. All of the schemas are defined and stored in a schema registry.
Following this entry point there is the possibility to do some ETL, like collecting several messages for one event into bigger chunks. This is useful for writing data out onto a storage or inserting into an analytical database. As these do not handle single row operations as well as bulk ones. Storing raw event data on a cloud storage is also possible and then access these files using SQL from the DWH system. This potentially saves more expensive storage in the DWH system.
After the initial ETL transformations done on the events it seems sensible to do all the other transformations from the source using the compute power of the database system. As this can be done by using SQL, this offers the possibility to have people like analysts with SQL knowledge participate in the process. No other programming skills are needed from this point on.
Next we will look into the tools offered by the three largest cloud vendors that support this setup.
Schema Registry: Google offers no dedicated schema registry, but it is possible to use the Confluent Schema Registry, if needed. If you want to use AVRO schemas it is possible to use this schema repo, but it is not maintained anymore.
PubSub is a messaging system. It only delivers once and data replay is not possible. The messages are also not ordered.
Cloud Dataflow is a serverless data processing platform, which can be programmed using Apache Beam. The upside of using Apache Beam is that it supports several processing platforms, like Spark, Flink. So you are flexible to move away from Dataflow, if you chose to.
AWS Glue provides a schema registry that can be used for Kinesis streams and transformations.
Kinesis Data Stream provides a platform for streaming events. Data replay is possible here and messages are stored in an ordered fashion.
Kinesis Firehose takes the data streams and offers some in-built transformations like storing data aggregated in an Apache Parquet or Apache ORC format. Both formats are column oriented and fast to query from their Datawarehouse solution Redshift. Custom transformations are also supported using AWS Lambda. Lambda provides serverless computing for transformation code.
S3 offers cheap object storage for object from Amazon
Redshift is Amazon’s datawarehouse solution. It is a multi-parallel-processing engine (MPP) based on a PostgreSQL database. Here compute and storage are not seperated, so you need to size your cluster appropriately. Also there is some administrative effort necessary for data optimizing. This includes vacuuming, index creation, and table analysis. Sizing is also a manual task.
Microsoft Azure offers other tools that support this data infrastructure in the cloud.
Data Catalog discovers data schemas and you can define them here as well.
EventHubs is a serverless streaming solution for events. Events can be ordered by using the partitioning function that is provided.
Data Factory enables you to collect and transform all data coming into the data platform.
Data Lake Storage object storage for data analytics that decouples compute from storage.
Synapse Analytics is a framework for storing and analysing all data, like Spark or an MPP engine for SQL workloads. It seemlessly integrates with long existing MS products like SSIS.
Data Infrastructure in the Cloud is possible with all three major cloud providers. Each of them offers tools to set up this solution. Which one fits your needs best depends propably most on the preference and knowledge of your data engineers, scientists and analysts or even your other infrastructure setup.
This is a little text with all the stuff that helped me prepare for the Google Cloud Data Engineer Exam. There are a lot of courses and resources, that help you in preparing for this. The following links helped me in preparation for my Google Data Engineer Exam.
On Coursera there is are several courses provided by Google to prepare for this exam, including a Specialization for the Google Cloud Data Engineer Exam.
And Google also offers a test exam for the Google Cloud Data Engineer.
And now to a little deeper description of the topics I struggled a bit with.
When you use streaming to insert data into BigQuery, it gets saved into the streaming buffer and then is loaded into the persistent table from there. It can take up to 90 minutes until the data is persistent. But all data is queryable together, buffer and persistent table. So your results update immediately.
During streaming inserts each row gets an insertID which Bigquery uses to try, find and remove duplicates, if these occur in a time window of one minute.
If this method is not secure enough, Google Cloud Datastore is an option, since it supports transactions.
You can also stream into partitioned tables, if you add a partition decorator $YYYYMMDD to the table. Streamed data gets saved to the UNPARTITIONED partition. To check this query the system column _PARTITIONDATE IS NULL.
Typical use cases include
high volume input, but not transactional data
analysis on aggregated data and not for single row queries
max row size: 1 MB
HTTP limit: 10 MB
max 10,000 rows / second per project
max 10,000 rows / query; 500 rows recommended
max 100 MB / s and table inserts in streaming
API limit of 100 queries / s per user
max 300 concurrent users
max 500 tablesets / s
Partitioned tables are separated into smaller units to optimize query performance. There are several ways to to partition tables in BigQuery:
partitioned by loading time (automatically)
partitioned by field with the data type TIMESTAMP or DATE
You can correct loading time by updating the suffix or pseudo columns. Partitioned tables contain a system column _PARTITION_TIME, you can use to filter. If you used an explizit, not automatic partitioning, the column _PARTITION_TIME is not exiting.
There are two columns for data, that do not belong to partitions:
__NULL for rows with a NULL value in the date field
__UNPARTITIONED for rows with a date outside of the valid timerange#
Another way to optimize tables, is sharding, where you use different tables to split data, instead of a partitioning column. Join these tables using a UNION. In this case keep in mind, that there is a limit of 1,000 tables per query.
viewer: right to read all tables in a dataset
editor: viewer plus creating, deleting and changing of tables in a dataset
owner: editor plus creating and deleting datasets
There are some restrictions you need to keep in mind, when using BigQuery:
max 100 concurrent interactive queries possible
max 4 concurrent interactive queries on external sources
max 6 UDFs in a single interactive query
max 1,000 updates per table per day
max query duration is 6 hours
max 1,000 tables per query
SQL command can be max 1 MB in size
max 10,000 query parameters
max 100 MB / row
max 1,000 columns per table / query / view
max 16 levels of nested fields
ETL from relational database to BigQuery
There are several ways to import data from a relational database into BigQuery. Do this by using the WebUI, in which case the schema is upload able as as JSON file. You can export data to Google Cloud Storage in JSON format and import from there.
Another way is using Google Cloud Dataflow. Automatic setup is possible, but you can customize the process and maybe join data already in Dataflow, to denormalize it by using lookup tables as side input.
Backup / Snapshots
BigQuery supports a feature for “Point in Time Snapshots”. If you you a query decorator @<time> in Legacy SQL you can get an image of the table during the specified timestamp. This decorator can contain relative or absolute values.
BigQuery supports machine learning in SQL for structured data. This is easy to learn, as it is based on SQL and not some other programming language. Right now it does provide linear regression, binary logistic regression for classification, multi class logistic regression and k-means clustering. The advantage of using this is, that you only have to use one tool, SQL, for everything. This means, data need not be moved from one place to another.
BigQuery does not need normalized data for fast query speed, but rather denormalized data. This means you should use nested and repeated fields in tables. Disk usage is not an issue here and denormalized data saves you the need to join.
You can reuse nested and repeated fields by using formats like AVRO, Parquet, ORC, JSON, Datastore or Firestore.
BigQuery Transfer Service
There is an option to repeatedly load data into BigQuery from Campaign Manager, GCS, S3, AdManager, Google Ads, Google Play and Youtube. You can also load Stackdriver logs into BigQuery.
BigTable is Googles solution for a real time key / value datastore. It handles sparse tables, meaning tables, where a lot of columns in rows are null. Empty columns do not use any space. This system is designed for billions of rows, thousands of columns and data the size of TB or PB.
BigTable only has one key per row, called rowkey. It has small latency and is HBase compatible. Also it scales linearly corresponding to the number of nodes in a cluster. There is an option for replication over two clusters, in which sets up one as cold standby. It is possible to change cluster sizes while the system is running, but after that BigTable takes a few minutes to rebalance cluster load.
To make the most out of it, its use case is for high scalability, key / value data and streaming.
BigTable orders columns belonging together into groups or families. Empty columns do not use any space. To make the most of it, divide key values equally on all nodes. Data is not stored on the cluster nodes, but on Colossus. The nodes only contain references to the data. This makes it easy to recover data after a system crash and no data is lost if nodes fail.
The master node distributes data node to optimize performance. Data locality is important. It can be influenced by key design. Group data that is queried together by designing key in that way. But BigTable does not support SQL or joins and is only really recommended with over 1TB of data.
read 10,000 rows in 6 ms
write 10,000 rows in 6 ms
read 5,000 rows in 200 ms
write 10,000 rows in 50 ms
Reasons for underperformance
incorrect schema design: key does not distribute data equally, only one key is possible
columns are sorted by family and then alphabetical
reads / writes are scewed
all operations need to be atomic on a row
information is distributed over several rows
row is to big (only 10MB per cell and 100MB per row)
timestamp is beginning of rowkey
not using combined keys
key consists of domains, hash or sequential ids
too little data (< 300GB)
test was to short (needs to run at least 10 minutes)
cluster too small (>70% CPU; 70% space)
HDD is used
still is a development instance
data is distributed automatically due to usage pattern, make sure to give system time to distribute to your needs
The Key Visualizer is a tool for supporting you in finding BigTable usage patterns. It provides graphic reports to help you recognize performance problems, like spotting hotspots (rows with a lot of actions) or rows with too much data. It helps you in getting evenly distributed accesses over all rows.
The reports are generated automatically (daily / hourly) if a table has more than 300GB or at least 10,000 row read or writes per second. The reports also recognize hierarchical keys and provides them as this hierarchy. Also connected keys are summarized.
You can scale BigTable programmatically. This is helpful if you, for example get monitoring data from Stackdriver and then react on this databy scaling up or down. After scaling a cluster it can take up to 20 minutes until you can see better performance, as data needs to be redistributed.
This automatic process does not help in cases where performance peaks for a short period of time. In this case, you need to scale manually before the event. If scaling does not help performance, then probably the key design leads to imbalanced load distribution.
You can scale a running cluster. It is possible to change the following things:
nodes in cluster
cluster per instance
label / names
upgrade from development to production instance
Schema design in BigTable is crucial for performance. There is only one index per row, called rowkey. All rows are automatically sorted due to the rowkey, in alphabetical order. And as all operations are atomical per row, rows should not be dependent on one another.
Use key design to make sure data queried together is lying close to each other. And keep in mind, that one cell should not be bigger than 10MB and one row no larger than 100MB. The max values for this is 100MB per cell and 256MB per row.
There are up to 100 column families possible. If all dependent values are in one family, it is possible to only query this family. Less columns is better and column names should be short.
There are several best pratices for key design:
use inverted domain names, like com.domain.shop
string ids should not contain hashes, due to readability
integrate timestamp if time is queried often, but not only timestamp
use inverted timestamp if newest data is queried more often
always use grouping field first in key
try to avoid a lot of updates on a row, try to write several rows instead
Dataflow is a system to develop and run data transformation pipelines in. It has the following key concepts:
Pipeline: complete process in a DAG
PCollection: distributed dataset for a pipeline
PTransform: data processing operation, that takes a PCollection and performs processing. It returns again a PCollection
ParDo: Parallel processing runs a function on a PCollection
SideInputs: additional inputs for ParDo / DoFns
It is a best practice to write invalid input to its own sink and not to throw it away.
Messaging queue provided by Google. It keeps data up to seven days. All logs are automatically pushed to Stackdriver for analysis. It has the following attributes:
messages might not be delivered in the order they were received in, because the system is distributed.
if message delivery is not acknowledged after a defined time, message will be redelivered. This timespan is configurable
Data Transfer Appliance
The Data Transfer Appliance is an encrypted offline data transfer up to PB in size. You get the appliance and ship it back to Google where it will be uploaded into the cloud. This is faster than internet upload and can be handled like a NAS. Only applicable if the data is not changed in between.
Storage Transfer Service
Storage Transfer Service is a transfer service online to GCS or from bucket to bucket. It can be used to backup online data, or as a sync from source to sink, including deletion of source once it is copied. If you need to decide between gsutil and Storage Transfer Service it is:
local data -> gsutil; this also supports rsync
other cloud providers -> Storage Transfer
Dedicated Interconnect is a physical connection between on premise and Google Cloud. You provide your own routing equipment. It is possible at 10 or 100Gbit.
Dataproc is a managed Hadoop / Spark cluster in Google Cloud. It offers some specials:
Cloud Storage Connector: Hadoop or Spark jobs access GCS directly
data is not transferred to HDFS
GCS is HDFS compatible, just use gs:// instead of hdfs://
data still available if cluster is gone
high availability is possible
same machine type is others
own instance group
lost instances will be re-added once there are free resources
save no data
no clusters with just preemptible nodes
local disk is not available in hdfs, it is only used for local caching
scaling is always possible, even with running jobs
Machine Learning Engine
The Machine Learning Engine provides predefined scaling values, but there is also a custom tier. There you can change:
masterType: machine type for the master
workerCount: number of workers in cluster
parameterServerCount: number of parameter servers
Data Loss Prevention API
This API finds sensible data (PPI) and can remove it, e.g. personal data, payment data, device identification, also custom and country specific. You can define word lists and regexes. It also provides data masking, removing and encryption. Use it in streams, text, files, BigQuery, pictures
Natural Language API
Textanalysis, Sentiment Analysis, Topic Mining, People and Location identification
Picture analysis, object recognition, etc
Translation, Speech to Text, Text to Speech, Dialogflow as Chatbot, Video API
Datastore is a NoSQL DB, that is ACID compliant and has a SQL like querying language. There is an index for rows, combined indexes are possible too. It also provides a Firestore export to a GCS bucket.
Reporting solution provided by Google. It provides caching to speed up reports or reduce costs. There are two different kind of caches:
responsive cache: remembers results of a query and if data is queried again, cache supplies it
analyses dimensions, metrics and filters and tries to predict possible queries.
queries are executed in background and response is stored in predictable cache
if responsive cache has no data, predictive cache is asked
if no data in predictive cache, data is queried from source
works only with owner credentials
Cache is automatically refreshed, but it can be done manually. The default for refreshing is 15 minutes, but also 4 and 12 hours. You should turn of predictive cache in case of:
data changes frequently and data freshness is more important than speed
reduce costs by turning it off
After the Google Cloud Data Engineer Exam
After taking the exam, you get a preliminary result on the spot. You can see it after submission or later in your Webassessor account. Once Google checked the exam you get an email with a voucher and a link to their perk shop, where you can chose between a backpack and a hoodie. I chose the backpack.
Having built a Data Lake for your company’s analytical needs, there soon will arise new use cases, that cannot be easily covered with the Data Lake architecture I covered in previous posts, like Apache HAWQ™: Building an easily accessable Data Lake. You will need to adapt or enhance your architecture to become more flexible. One way to make this flexibility happens, is to transform your Data Lake into an Analytics Platform.
Definition of an Analytics Platform
An Analytics Platform is a platform that provides all kind of services needed for building data products. This often exceeds the functionality of a pure RDBMS or even a Data Lake based on Apache HAWQ™. There are data products that have more requirements than a SQL inferface. Reporting and basic analysis are addressed by this setup, but products dealing with predictions or recommendations often have different needs. An Analytics Platform provides flexibility in the tools used. There can be, for example, a Apache HAWQ™ setup and at the same time an environment for running Tensorflow applications.
Using existing parts: Multi-colored YARN
When you are running a Hadoop Cluster™, you are already familiar with a resource manager. This manager is YARN. With YARN you can already deploy Linux Containers, and support for Docker containers has already progressed pretty far (YARN-3611). Building complex applications and managing them with YARN is called Multi-colored YARN by Hortonworks.
Following through on this idea you will have a cluster with just some central services installed directly on bare metal. You will deploy the rest in containers, as shown in the images below.
The example makes use of Kubernetes and Docker for virtualization and provides the following services on bare meta, since they are needed by most applications:
Especially the HDFS is important as a central services. This makes it possible for all applications to access the some data. The Picture above shows, that there can be several instances of a Hadoop distribution. This is possible even in different version. So the platform allows for multi tenancy, while all instances are still processing the same data.
Having an Analytics Platform makes the development of data products easier. There always was the problem of developing a product on a sample of the data, when you used development and staging systems, as decribed by me here. In same cases these did not contain all possibly combinations of data. This could result in error after a deployemnt on the production environment. Even going through all development and staging could not change this. This new approach allows you to deploy all three systems on the same data. So there you can account for all data induced errors on the development and staging systems already.
You can even become more agile in your development process. The picture below shows an example deployment process, that uses this system.
Moving from a pure Data Lake to an Analytics Platform give you are flexibility and helps in the development of data products. Especially since you can develop on the same data as is available on production. Of course it brings more complexity to an already complex environment. But since it is possible to keep YARN as resource manager and move to a more agile way of development and deployment, it might be worth considering. Once Multi-Colored YARN is finished, it will be easier to make this happen.
When you are building a productive Data Lake it is important to have at least three environments:
Development: for development, where “everything” is allowed.
Staging: for testing changes in a production like environment.
Production: Running your tested and productive data applications
With these different environments comes the need to keep data structures in sync. You need to find a way to change each system in a controlled way, when it is time to deploy some changes. There are differences in how to manage data structures, depending on where in data processing they occur. Theses differences we split into the parts “Data Entry to Staging” and “Core and Presentation”. I wi
Managing different data structures in the three systems of your Productive Data Lake
As all three systems can be have different data structures, using tools to make this easier is important. Different Apache Avro™ schema versions are managed by a publishing them to a tool called Apache Avro™ Schema Service of which there also also three instances. By publishing changes first on the development, then staging, then production system, we make sure, only tested data structures are deployed to the Production Data Lake. Each change to a schema belongs to a version number, so rolling back to an earlier state, in case of an error is possible.
Evolving our data structures not contained in Apache Avro™ schemas, we use tables managing all meta information.
Data Structures from Entry to Staging
Apache Avro™ is a good way to manage evolving data structures, as I explained here. Once the data is available in Apache Hive™ mapping the AVRO data types to those of your Productive Data Lake system is necessary. We use Apache HAWQ™ as base of our Data Lake. So we map the AVRO data types to HAWQ data types. To keep this as effortless as possible, we reuse attribute names as often as possible. If an attribute, like “user_id” is occuring in different schemas and has the same meaning, then we just reuse it. So the mapping table does not contain an entry for each column of each schema, but only for distinct ones. Considering more than 100 schema with on average 10 attributes, this helps in keeping maintanence down. In the table below is an example, of this mapping.
Data Strucutes for Core and Presentation
A totally different challenge is it, to manage the data structures after data entry. There need to occur transformations, for technical and business user benefit. This can mean other attributes / column names or a splitting or joining of data from one schema into different tables. These tables here again can evolve. Evolving database tables is a pain, since you cannot, in most cases just drop the table and recreate the new one. Here the processing power of Apache HAWQ™ comes into play, as we can exactly do that now. In most cases, at least for transactional data, we just reload the whole table, during the daily batch process. So we manage all table definitions in tables. They contain all table and column attributes, as well as a version number. This makes rolling back possible.
Example of table definitions:
Exmaple of column definitions:
Data Type Length
Automation of data structure deployment.
After defining all the meta data concerning the data structures, we need a way to automate this. For this I created a Java programm using all the information from schema definitions and tables for data type mappings and table definitions. This programm runs on any of the three environments and also take in consideration the version it should create. This only works, if no one can create or change table information manually. So the programm first deploys changes to the data structure on the development system. If it works there and all changes are ready to be deployed on the staging system, run the programm in this environment. With the version numbers defined besides each change, it is possible to run version 5.0 on production, version 5.1 on staging and version 5.2 on development if neccessary.
This way is a possibility to make data structure evolution easier and keep three different systems in sync. It is most important to make sure, that there are no manual changes to the data structure. This approach works nicely, if you can drop and recreate all tables without hesitation. If that is not the case, you can still define your tables this way, just make sure they are not dropped automatically when the programm runs. Having all definitions in one place and being able to automatically deploy the tables and the changes, with version control, can be a great help. This way no one has to remember to create new tables manually in either system. So errors due to missing tables or columns are minimized which is good if you create a Productive Data Lake, where errors affect data products needed by other products of your company.
The Data Lake Architecture is an up and coming approach to making all data accessible through several methods, be that in real-time or batch analysis. This includes unstructured data as well as structured data. In this approach the data is stored on HDFS and made accessible by several tools, including:
All of these tools have advantages and disadvantages when used to process data, but all of them combined make your data accessible. This is the first step in building a Data Lake. You have to have your data, even schemaless data accessible to your customers.
A classical Datawarehouse on the opposite only contains structured data, that is at least preproccessed and has a fixed schema. Data in a classical Datawarehouse is not the raw data entered into the system. You need a seperate staging area for tranformations. Usually this is not accessible for all consumers of your data, but only for the Datawarehouse developers.
Data Lake Architecture using Apache HAWQ
It is a challenge to build a Data Lake with Apache HAWQ, but this can be overcome on the design part. One solution to build such a system can be seen in then picture below.
To make utilization of Apache HAWQ possible the starting point is a controlled Data Entry. This is a compromise between schemaless and schematized data. Apache AVRO is a way to do this. Schema evolution is an integral part of AVRO and it provides structures to save unstrcutured data, like maps and arrays. A separate article about AVRO will be one of this next topics here, to explain schema evolution and how to make the most of it.
Data structured in schema can then be pushed message wise into a messaging queue. Chose a queue that fits your needs best. If you need secure transactions RabbitMQ may be the right choice. Another option is Apache Kafka.
Processing and storing single message on HDFS is not an option, so there is need of another system to aggregate messages before storing them on HDFS. For this a software project called Apache Nifi is a good choice. This system comes with processors that make things like this pretty easy. It has a processor called MergeContent that merges single AVRO messages and removes all headers but one, before writing them to HDFS.
If those messages are still not above the HDFS blocksize, there is the possibility to read messages from HDFS and merge them into larger files still.
Making data available in the Data Lake
Use Apache Hive to make data accessible from AVRO format. HAWQ could read the AVRO files directly, but Hive handles schema evolution in a more effective way. For example, if there is the need to add a new optional field to an existing schema, add a default value for that field and Hive will fill entries from earlier messages with this value. So if HAWQ now accesses this Hive table it automatically reads the default value for field added later with default values. It could not do this by itself. Hive also has a more robust way of handling and extracting keys and values from map fields right now.
Data Lake with SQL Access
All data is available in Apache HAWQ now. This enables tranformations using SQL and making all of your data accessible by a broad audience in your company. SQL skills are more common than say Spark programming in Java, Scala or PySpark. From here it is possible to give analysts access to all of the data or building data marts for single subjects of concern using SQL transformations. Connectivity to reporting tools like Tableau is possible with a driver for Postgresql. Even advanced analytics are possible, if you install Apache MADlib on your HAWQ cluster.
Using Data outside of HAWQ
It is even possible to use all data outside of HAWQ, if there is a need for it. Since all data is available in AVRO format, accessing it by means of Apache Spark with Apache Zeppelin is also possible. Hive queries are possible too, since all data is registered there using external tables, which we used for integration into HAWQ.
Accessing results of such processing in HAWQ is possible too. Save the results in AVRO format for integration in the way described above or use “hawq register” to access parquet files directly from HDFS.
Using Apache HAWQ as base of a Data Lake is possible. Just take some contraints into consideration. But entering data with semi-structured with AVRO format also saves work later when you process the data. The main advantage is, that you can utilize SQL as an interface to all of you data. This enables many people in your company to access your data and will help you on your way to Data Driven decisions.
Pivotal ported their massively parallel processing (MPP) database Greenplum to Hadoop and made it open source as an incubating project at Apache, called Apache HAWQ. This bring together full ANSI SQL with MPP capabilities and Hadoop integration.
The integration in an existing Hadoop installation is easy, as you can integrate all existing data via external tables. This is done using the pxf API to query external data. This API is customizable, but already brings the most used formats ready made. These include:
To access and store small amounts of data Apache HAWQ has an interface called gpfdist. This enables you to store data outside of your HDFS and still access it within HAWQ to join with the data stored in HDFS. This is especially handy, when you need small tables for dimension or mapping data in Apache HAWQ. This data will then not use a whole block of your HDFS, that is mostly empty.
Apache HAWQ even come integrated with MADlib, also an Apache incubating product, developed by Pivotal. MADlib is a Machine Learning framework, based on SQL. So moving data between different tools for analysing it, is not need anymore. If you have stored your data in Apache HAWQ, you can mine it in the database directly and don’t have to export it, e.g. to a Spark client or tools like Knime or RapidMiner.
MADLib comes with algorithms in the following categories:
Assocition Rule Mining
By using HAWQ you even can leverage tools like Tableau with real time database connections, which was not satisfactory so far when you used Hive.
Further development and new additions to the Hadoop framework, such as Stinger from HortonWorks or Impala from Cloudera try to bridge the gap between traditional EDWH architectures and big data architectures.
Especially Stinger.next initiative with the goal of speeding up Hive and delivering SQL 2011 standard to use on Map / Reduce Hadoop clusters makes this technology usable for developers with a SQL background. This next iteration in Hive optimization also brings an ACID framework with transactions and writeable tables. This is especially useful in data warehouse contexts, for example when you need to add meta data.
With these developments it seems plausible, that Hadoop and with it Big Data as a whole will move from ETL plattform for traditional EDWH architectures using traditional database systems, to a unified plattform, where Hadoop stores all data from raw unstructured data to structured data from the companies transactional systems and the meta data created in for reporting purposes. So access to all data would be given in the same system and query-able with SQL.
Standard reporting and deeper analysis on all data could then be accessed on the same system, so that all analysts and traditional BI developers share one platform and a better understanding of all the data needed and used in the data warehouse system.
I already did a benchmark on query speed for MySQL, Stinger and Impala here and will update this, once Stinger.next is out.
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